Being a Business Development Consultant for 3 years taught me something, that nothing beats the feeling when you succeed to close the deal. ?

 

But of course, it’s not always an easy peasy journey, sometimes it really hard when it comes to dealing with a clients or leads who are weighing their options, and considering your product as a contender. And it’s my job to convince them our product is their best bet.?

 

This is where persuasion comes in.

 

Persuasion is a method of communication that aims to influence the attitudes, beliefs, or behaviors of others. In the context of sales, persuasion typically takes place when a sales rep is trying to convince a prospect that their product or service is the best solution for their problem.?

 

There are 5 persuasion tactic that I believe will give you a benefits and will take you a step or maybe two step closer to your next deal if you mastered

 

1. Build personal connections.

It’s essentially a rule of basic human interaction — we are all willing to believe and engage on a deeper level with people we actually like. I learn that as a frontliner, I’m the main source of human connection representing my company.

By building genuine connection with my clients/ leads and getting them to like you on a human level, you’re putting yourself in a better position to have a persuasive conversation.

 

2. Don’t rush the process.

An effective persuasion should feel natural for the leads. They shouldn’t feel pressured or rushed to sign on the dotted line. That doesn’t mean you can’t implement a sense of urgency or be timely — in fact creating a slight sense of urgency (such as offering a special price for a limited time) can be an effective tactic. The important thing to remember is, you want to remain on the same page with your leads, be their friends or even better be a their partner. Take your time.

 

3. Provide social proof.

Let your past customers do the selling for you — knowing when to leverage social proof can be a powerful persuasion tactic.

Sometimes it’s your leads may feel more likely to trust the testimonial or story from a previous customer who was looking for the same solution. If you’re facing resistance from a prospect who feels unsure if your product is the right fit, sharing a customer success story can be an effective approach.

 

4. Anticipate objectives.

To harness the power of persuasion, prepare for your sales conversations by brainstorming the possible objectives a leads may have to your offer, and prepare talking points to disqualify the objections.?

 

5. Empower prospect decision-making.

Ultimately, you want your customers to buy from you because they truly want to, not because they feel pressed to. And let’s be real — no one likes being told what to do, including your leads, so you will want to avoid being too directive in your approach. 

As a persuasive seller, make sure you remind the prospect that the purchase is truly their choice throughout the conversation.