Ever wonder how your brain works? Did you realized that your brain is the powerful organ in our head which controls every single of action that our bodies take -- From automatic actions like breathing, until encouraging people? Well, if you don’t, let’s dive into it!
Scientists have made a dramatic discovery on the human brain for the last three decades. Although, our brain is still largely mystery to us, slowly but sure, the neuroscientists are coming to a deeper and expensive research. On 2014, The National Institute of Mental Health invested more than $1 million on an investigating research program of brain. Brain scientist Gar Marcus once said that, “What we are seeing now is nothing short of revolution in neuroscience.” And one of them is neuromarketing.
What is neuromarketing? What is so important about brain that we have to put it to marketing studies? According to Roger Dooley, Neuromarketing is
“A new field which uses medical technologies such as functional Imagnetic Resonance Imaging (fMRI) to study the brain’s responses to marketing stimuli. Researchers use the fMRI to measure changes in activity in parts of the brain and to learn why consumers make the decisions they do, and what part of the brain is telling them to do it”
So, with Neuromarketing, we will understand how consumers make “buying decisions” and improve your sales results. But, how are decisions made in the human brain? Aside from right and left brain that we knew for a long time, our brain is organized in three layers that act like separate organs with different cellular structures and functions. The first layer is “The Human” Brain, known as “Cortex” – it is the most evolved part of the brain. It is responsible for logic, learning, language, conscious thoughts and our personality. The second layer is “The Mamalian”, known as “Limbic”. Who deals with our emotions, moods, hormones and memory. The third is “The Reptilian” known as R who has a complex controls of our basic survival functions, such as breathing, staying out of harm and decision making. So it is clear that we, marketers need to grab attention of our consumer’s reptilian brain with every single of your marketing tools such as advertisement in form of commercial to landing page of the website.