Every company you are working for has a corporate culture that you are most likely have to follow. Knowing your own personal brand can help you understand how to use it within the culture of the company you are working for. Such a condition will lead to an authentic exchange of assets.
Building up a personal brand is similar to protection in an Aunpredictable workforce; it sets up a clearness of vocation objectives that allows you to outline your profession course by taking assignments that can help you develop and grow. Most of the time, that activity serves your company well.
Most companies have a corporate brand or a lot of organization rules that all employees consent to get tied up with. Regularly, the company brand is a part that is appealing to the workers.
For example, employees at Gojek believe that Gojek is a company at the forefront of advancement and has gain fame for being an awesome place to work. Someone chooses to work at Gojek because he believes he’s the kind of person who fits that company brand.
Intertwine your brand with your company
As you develop your own brand, you should see your employers' objectives and align your areas of development with them. See if the personal brand that you build aligns with your company’s mission, vision, and values.
A good employer will urge you to adjust your values to company values and locate this pinpoint for your development. Your employer's need for work performance and productivity will be fulfilled and you will be more satisfied with your job.
Personal branding could seem like an approach to work that is self-centered, but on the other side, it is an opportunity of self-empowerment. You could get some action that can help you in self-improvement within your career path when you build a strong personal brand.
Be authentic in what you do
According to Susan Chritton (2016), at the core of personal branding is this question: How do I get to be authentic in what I do? Most people don’t feel they can be themselves at work. Here are some key questions to ask to determine whether your personal brand aligns with your work:
· What does the company stand for? What are its mission, vision, and values?
· What is your personal brand? What are your mission, vision, and values?
· How do the two compare? Are there places where they match? Where are they in conflict?
· Do you feel proud to work for this company? Can you identify with the work that your company does?
· Are you motivated to go to work? What do you most enjoy doing?
· Do you feel like this company can use your unique contributions? Are you able to engage your unique promise of value?
· Do you have an opportunity to add value that is remarkable, measurable, and different?
· Are you doing the right job for who you are and what your skillset is?
· What have you accomplished in this work that you can brag about?
· Do you see yourself and your personal brand being able to grow in this company? Can you build your brand here?
· Do the company’s ethics align with your sense of right and wrong?
Find the ideal situation
Susan Chritton (2016) also stated that The ideal situation is when your values align with what your company values. When that happens, you’re likely to feel engaged and committed to the work you do. This is something different than company loyalty; the goal here is a day-to-day good fit and a genuine interest in the work.
When your personal brand and the company brand align, here’s what you get:
· Higher motivation resulting in greater self-direction
· A happier employee (you!) who is connected not only to the task of her work but also to the company and fellow teammates
· Less stress because there is a better fit
· An increasing willingness to take on more work
· More passion and creativity, and less burnout
· Excitement and a renewed enthusiasm