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3 Key Points That Makes You More Effectively in Managing Client Relationships

3 Key Points That Makes You More Effectively in Managing Client Relationships

For some of agency might realize that a client breakup is bad news! it sounds horrible but it’s true. It can affect to your sustainable business or maybe your cash flow, etc. First thing, we have to know the truth about client’s point of view “if they feels like they’re not getting the support they need to drive growth, they’ll look for it elsewhere”. The stats say it all: According to Hubspot, it’s almost five to twenty-five times more expensive when we want to acquire a new client than to retain one. So how do you build a positive and productive client relationship that lasts? As all of people said about relationships, “it’s all about the basics”. So what do successful relationships have in common? Trust, communication and attention. Like any relationship, everything will relies on these three basic things to thrive and to get there, you’ll need a genuine understanding of: Your client’s needs Your client’s goals How your client operates When you know these three things, you’ve already one step ahead for win your client’s heart. Think like their business is yours, what will you do to keep growth their business? most of us need to take the time to learn about your clients’ customers and their online behaviour. So, the question is “How you manage your client’s after these three basic client relationships was already in yours?” here are 3 Key Points that makes you more effectively in managing client relationships: 1. Make Sure You’re On The Same Page If you want to keep client-agency relationship to work, you need to agree on expectations from day one. This is the fundamental before everything going to be far because by doing this, you’ll be on the path to growth and progression, while minimising those dreaded back-and-forth email chains littered with passive aggressive “as per my last email” comments. At the beginning of a project, we have to set clear goals and most important think is to don’t be afraid when we ask questions to eliminate ambiguity, need to set realistic timelines, and figure out a way to keep both the client and your internal team accountable for answer their needs. 2. Focus On Being Mutually Beneficial Both parties need to invest time into understanding each other’s strengths, weaknesses, and what makes them tick in order for the relationship to deepen and strengthen. From a client’s side, if they don’t understand the agency’s methodology and processes, they may feel left out and disconnected from the development and implementation of the strategy. That’s why to keep maintaining our clients, we have to share our information that will help our clients understand why we’re doing what we’re doing. Step by step “Trust” will grow in the process, it makes the relationship keep going. 3. Don’t Be A Stranger, Check In Regularly Again when we talk about relationships, it requires attention. We are not only responsible in delivering good work on time, but it also need to make sure that our client is truly satisfied and happy. We need to address their pain points as soon as possible, find ways to help them achieve their goals, and inspire them to reach even further. Making our clients’ choices valuable when we become their agency. If something doesn’t go as planned, focus on addressing it and assuring your client it won’t happen again. No matter the size of your client’s company, it’s worth checking in regularly, it can weekly or bi-weekly, it depends on your strategy. Make sure that we answered if they have any questions. Finally, when you’re bringing an issue to a client’s attention, always present a solution or game plan alongside it. This will demonstrate that you’re proactive and reliable, that you truly care about the relationship and are committed to being a problem solver for their business. Contact our Client Relation here!

It’s Time for Company to Set High Benchmark for Emotional Smartness

It's Time for Company to Set High Benchmark for Emotional Smartness

Being smart in science is not as great as being emotionally intelligent. ever heard? Well anyway, a study from the Carnegie Institute of Technology shows that 85% of a person’s financial success is due to humanist abilities. For the rest, those who are only successful because they work with robots. This has proven that one’s emotional intelligence is very influential in one’s success. And then, how to succeed? When problems come, face them calmly: Pressure at work will be very difficult for anyone to avoid. It’s time for you to know your limits and manage your stress level. Get along with everyone: The diversity of human character on your team are important assets for the emotional smartness of yours. Be the best listener for your environment: One of the hard jobs in the office is to be a good listener, especially for those who basically want to always be obeyed. Don’t hardly defensive, see the good side for every criticism: When other people are upset when criticized, it does not apply to those who have emotional smartness. How great are you at it? Think proactively, not reactively: Proactive is when they’re able to see various points of view. The other way around, reactive is when they don’t think long and are easily offended. So now and next, are you part of the 85%? Contact our Client Relation here!

Three Ways to Get Clients to Say “Yes!”

Three Ways to Get Clients to Say "Yes!"

To “persuade” is to make someone do something through the reasoning or argument given. It is true that sometimes, persuasion could be delivered in unethical ways, which leads to distrust. However, that is up to the persuader on how to persuade the potential client. The arguments and persuading should appeal directly to the mind or to some, to the heart or even appeal to both. In either case, persuasion has a main aim: to change someone’s perception or make someone take action on something. (Harsh, 2017) Selling to clients is one of the difficult challenges to get them convinced, and even more difficult to still do it with complete integrity. It can get pretty uneasy to try to twist clients’ mindset into your way of thinking. What is worse, when clients feel that you are trying to sell something to them, the trust between you both will just cripple. Trust is essential, and of course, number one when it comes to your future business partner. (Friedman, n. d.) How do you sell your ideas, your services and impact your life in a way little else can? A good persuasion can make a difference just within a few words. However, the trouble is that a lot of people equate selling something with being pushy or even being obnoxious. The skills are something that can be learned and developed. It’s time to reimagine the art of persuasion to connect with your clients and get their trust. Let’s check out few techniques to get them to trust you! 1. Be Their Partner Understand your clients on the direction they are heading and why that direction makes sense to them. When the picture is received, show them the consequences of the direction your client planned. You, the persuader, should act as the client’s champion, and be a partner where you’d want to keep them out of trouble. Start by asking questions for their objections and make sure you really do understand. Appreciate their reasoning to show that you understand. State by going your direction will avoid the consequences and be a strategic business need. Make sure you only present the interesting information that the clients need to know; as their partner you’d want them to have the full picture they need before making a choice. (Friedman, n. d.) 2. The Art of Reciprocity This is when a person does an action or gives something to another party. It is natural when the other party feels obliged to return the favor. Thus, it is also a way to use it in business. Give a service or an object to your client for free. It will make them feel good but at the same time, it will make them feel they should give you something in return – this can be an opening for them to work with you. (Sission, n. d.) The service or product does not have to be expensive or be costly, but it should have a high value. This technique creates goodwill and it will enhance the relationship between the client and yourself. (Sission, n. d.) 3. Persuasion Starts with You An important point you should remember is where you should start the entire process: you. Believe in yourself and believe in what you are pitching, because if you step into a situation with negative self-talk, you will be digging your own grave. Thus, the candor and excitement will spill onto who will be hearing you. (Harsh, 2017) In conclusion, persuasion is social, but you are the main source of it. It may be difficult at first, but getting to know your clients, understanding and treating them more like a human than a business tool will open the gate for you. But first, convince yourself of your value and of your ability that you can do it. The first person who you need to sell on your pitch is you. Contact our Client Relation here!