Do This to Increase Your Creativity
Creativity is not just art and music it is an essential component for optimal productivity and success. Luckily it can be trained just like working out your muscles in the gym. Here’s some tips with key habits to strengthen your creativity: 1. Put time aside to write Dedicate a set amount every morning to writing. Make it timed (15 minutes) or an amount (three journal pages). Write about anything or nothing, for example you can write about your dreams/ aspirations, about your goals, of even gratitude. 2. Turn off noisy chatter and meditate. The practice of focusing on nothing helps relax your brain (and body!). We are on the go all day long. A short, intentional pause gives you permission to stop, even if it’s only five minutes. Free from distractions and visual stimuli, your mind can wander and make room for creative ideas to come to the surface. Make time to breathe properly. Everytime you find yourself with no solution in sight, stop and inhale as you count to four, hold the air in for four seconds and then breathe it out while counting to six. Do this routine a few times, when needed. 3. Pay attention to — and record — new ideas that come to you. As people age, the number of creative ideas that come to them doesn’t necessarily slow, but they tend to capture fewer of them. When an idea — or a small component of an idea — comes to you, start making it a point to preserve it. Jot it down in a smartphone note, write it in a pocket-sized notebook you carry around or sketch it on a napkin. 4. Play brain games to get your wheels turning. Brain teasers are thought to help with mental acuity and stave off aging. But logic puzzles also get your brain thinking in other ways. Distracting yourself with a different kind of problem is another way to refresh your thinking. It works well if you hit a creative roadblock in your day-to-day tasks, stepping away to play a card or memory game helps me recharge and often will help me generate new ideas. Contact our Client Relation here!
Cara Asik Meningkatkan Kreativitas
Menurut Utami Munandar (1992) kreativitas adalah kemampuan yang mencerminkan kelancaran, keluwesan, dan orisinalitas dalam berpikir serta kemampuan untuk mengelaborasi suatu gagasan. Melihat pengertian kreativitas di atas, tentunya untuk memunculkan kemampuan berpikir demi mengelaborasi suatu gagasan, maka diperlukan pandangan yang luas. Dengan memiliki pandangan yang luas, maka kita mampu menentukan premis-premis yang akan dilontarkan dalam sebuah situasi. Jadi yang akan kita bahas di sini adalah bagai mana cara kita untuk memiliki pandangan yang luas terhadap suatu hal agar dapat meningkatkan kreativitas. Tenang saja, saya tidak akan meminta anda untuk membaca buku mengenai motivasi yang sangat tebal, atau membaca suatu jurnal sebagai referensinya. Banyak hal-hal menyenangkan dan tidak membosankan yang dapat kita lakukan untuk memiliki pandangan yang luas, seperti menonton film, berdiskusi dengan peers, mendengarkan podcast, hangout, hingga bermain game. Menarik bukan? Ini lah lima cara saya untuk mentriger kreativitas. 1. Nonton film Mungkin hampir semua orang memiliki hobi nonton film, apalagi di masa pandemi ini, melakukan subscribe di berbagai penyedia jasa live stream dan menonton film sudah menjadi aktivitas wajib. Dengan menonton film, kita dapat meningkatkan kreativitas. Film apapun bisa menjadi sumber kreativitas kita asalkan kita mengerti dan paham alur cerita dari film tersebut. Seperti yang kita tahu, dalam sebuah film pasti selalu ada konflik yang diangkat, dan pasti selalu ada satu karakter yang ingin menyelesaikan konflik tersebut. Kita bisa mempelajari bagaimana karakter tersebut menyelesaikan konflik yang ada. Jika selama ini anda hanya menonton film bergenre yang itu itu saja, kalian harus mulai coba untuk mengeksplorasi lagi film-film lainnya, bahkan film indie ataupun film pendek. Berikut adalah referensi film yang saya berikan yang mudah-mudahan bisa memperluas pandangan dan meningkatkan kreativitas anda: The Internship (2013), Joy (2015), The Platform (2019), Catch Me If You Can (2002), dan At Eternitys Gate (2018). 2. Berdiskusi dengan peers Berdiskusi untuk bertukar pikiran dengan rekan kerja merupakan salah satu cara efektif untuk melihat persepsi orang lain pada topik yang selaras. Kolega di dalam kantor atau bisnis pasti memiliki goal yang sama, yaitu untuk mengembangkan dan memperkuat performa penjualan. Namun, setiap orang pasti memiliki cara dan idenya masing-masing untuk mencapai target tersebut. Bertukar pikiran dengan berdiskusi sangat efektif untuk menemukan solusi terbaik. Dengan berdiskusi pun, kita mampu melihat cara pandang orang lain yang belum tentu pernah tepikirkan sebelumnya oleh kita. Dengan berdiskusi, kita mampu membuka pandangan baru dan meningkatkan kreativitas kita dalam menyelesaikan suatu permasalahan. 3. Bermain game Siapa sangka bermain game saat ini memiliki manfaat yang besar. Ada beberapa jenis game yang dapat meningkatkan kreativitas kita. Di antaranya adalah game RPG atau role-playing game. Biasanya game RPG akan menempatkan kita pada suatu karakter yang nantinya akan kita bangun. Dengan berbagai resource yang ada, kita dapat mengembangkan karakter tersebut sesuai dengan kemampuan kita, dan sesuai dengan tantangan yang ada di dalam game RPG. Secara tidak langsung, game RPG memaksa kita untuk berfikir kreatif untuk menyelesaikan tantangan yang ada di dalam game. 4. Mendengarkan podcast Media baru yang disebut dengan podcast, kini sudah mulai menjamur. Banyak konten creator yang mulai membuat podcast mereka masing-masing. Banyak sekali genre podcast yang bisa kita dengarkan melalui berbagai aplikasi streaming. Dengan mendengarkan sebuah podcast, kita mampu untuk mengetahui cara berfikir dan pandangan seorang podcaster terhadap suatu topik yang akan menambah wawasan kita dan membuat sebuah pemikiran kreatif baru. 5. Hangout Cara terakhir yang akan kita bahas untuk meningkatkan kreativitas adalah hangout, atau bisa disebut dengan nongkrong. Mungkin bagi sebagian orang, kegiatan nongkrong ini tidak memiliki arti dan cenderung membuang-buang waktu. Namun, jika kita nongkrong dengan orang yang tepat, artinya terjadi sebuah kegiatan yang positif, maka hal tersebut tidak akan sia-sia. Mirip dengan berdiskusi dengan peers, nongkrong memiliki pendekatan yang sama, hanya saja topik pembahasan yang didapat bisa lebih beragam. Jika berdiskusi dengan peers, biasanya membahas suatu topik profesional yang berhubungan dengan pekerjaan, nongkrong memiliki topik pembahasan yang lebih beragam. Karena setiap orangnya akan datang dari background pekerjaan yang berbeda-beda, kita dapat bertukar pikiran dan memiliki pandangan yang lebih luas untuk mengasah kreativitas. Itu dia lima cara asik untuk meningkatkan kreativitas kita. Jadi, apakah kamu sudah menjalankan dan merasakan kegiatan di atas dapat meningkatkan kreativitas kamu? Jika, kamu punya cara asik lainnya, boleh kita berdiskusi dan belajar bersama. Contact our Client Relation here!
Inilah yang Kamu Cari Jika Ingin Punya Daya Analisa Tinggi!
Waktu belakangan ini, marak perusahaan yang mencari karyawan dan karyawati yang punya daya analisa tinggi. Sebenarnya daya analisa itu sendiri apa ya? Di lansir dari beberapa sumber, kemampuan menganalisa itu sendiri adalah kemampuan kita untuk menerima informasi, menyelesaikan masalah, dan mengambil keputusan yang rasional. Lalu, bagaimana cara yang paling mutakhir agar daya analisamu lancer seperti air? Here you go, 5 tips from me! 1. First thing first, rajin membaca Terdengar biasa saja, padahal dampaknya tidak bisa dipandang sebelah mata. Dengan rajin membaca, kita bisa menstimulasi otak kita untuk melihat sesuatu dari perspektif yang baru dan lebih luas serta membuat kita untuk belajar menerima ide-ide baru dari setiap bacaan yang ada. 2. Be Observant Jadilah orang yang pandai mengamati sekitar dan pay attention ke hal-hal kecil yang mungkin bisa berefek besar ke kehidupan kerja dan kehidupan pribadimu! 3. Play Brain Games Main games bukan hanya buang-buang waktu saja, tetapi carilah permainan yang juga meningkatkan daya analisa. Mulai dari Sudoku, catur, scrabbles pun bisa. Pilih yang paling sesuai sama kamu sekaligus melatih kemampuanmu! 4. Biasakan diri untuk bertanya Agar tidak terjebak di pola pikir yang itu-itu saja dan pengetahuan yang mungkin sudah kadaluarsa 5. Last but not least, Journal daily Selain bisa memudahkan kamu mengingat hal-hal penting yang harus usai, bisa juga untuk mencatat kesalahan agar tidak terulangi agar kemampuan analisamu di kemudian hari, semakin baik dan semakin tinggi! Contact our Client Relation here!
Tetap Profesional Meski Kerja dengan Teman Dekat, Bagaimana?
Adanya seorang teman dekat di dunia kerja tentunya membuat kita terkadang malas pulang cepat, karena pastinya kantor terasa lebih nyaman dan hangat. Hadirnya dia setiap hari juga tentu membawa tawa dan canda yang lebih, karena tentu kita sudah saling kenal lebih jauh dari kolega pada umumnya. Siapa yang menyangka bahwa teman dekat yang seharusnya membawa positive vibes justru berpotensi besar mengurangi sikap profesionalisme pekerjaan kita? Tak satupun menyangka. Ya, kehadirannya justru berdampak pada sulitnya membedakan antara perasaan dan profesionalisme. Mana yang lebih penting? Bukankah keduanya tak kalah penting? Sederhananya, lakukan beberapa cara ini : 1. Menyatukan Visi dan Misi Kalian harus saling mengetahui, apa objektif yang ingin dicapai masing – masing. Contohnya naik jabatan, naik gaji, naik skill, dan sebagainya. Kalian justru harus terbuka dengan teman dekat tentang hal tersebut. 2. Membuat Batasan Pada saat jam kantor, baiknya kalian fokus membahas sebuah isu yang relevan dengan pekerjaan kalian saat itu. “Setelah hari gelap”, tibalah saatnya kalian beralih ke bahasan yang lebih pribadi, tentunya lebih intim. Waktu kalian akan terbuang jika bahasan personal dibahas pada saat “hari masih terang.” 3. Memelihara Konflik Tidak ada teman dekat yang selalu sama dalam berpendapat, sudah tentu hal tersebut sangat dekat dengan perdebatan personal yang berbahaya. Cerdaslah dalam mengatur emosi diri sendiri dan rangkulah teman dekatmu ketika selesai berdebat. 4. Mengingatkan Pentingnya Profesionalisme Ingatkan kembali tentang visi dan misi awal yang ingin dicapai dan ingatkan kembali ketika teman dekatmu sedang ada di posisi bawah. Karena hanya kamu yang paling menguasai dirinya. Percayalah ketika kalian saling professional di dunia kerja, kalian sendiri yang akan menikmatinya ketika tua nanti. Contact our Client Relation here!
Exercise Your Communication
Exercise and communication are often seen as two activities that are rarely associated. However, there are a couple things that exercise can do to help improve your communication. These are four reasons why exercise can help your communication: 1. Memory and learning Being an active person will help you to improve your cognitive function. You’ll keep your thinking, learning, and judgment skills sharp, as well as your memory. Regular physical activity increases the number of cells produced in the hippocampus, responsible for memory and learning. When receiving and delivering information, you will need the help of your memory to remember the information and learn the information clearly. Exercising not only improves your memory, but also helps you to make decisions faster and adapt to people you talk to. Furthermore, regular exercise also provides you a better sleep – you’ll fall asleep faster and sleep deeper – and sleeping has protective effects on our brain. 2. Antidote to Anxiety One big problem when communicating with others is when you are not prepared and is lack of information. This will lead you to anxiety in communicating. If anxiety kicks, this might cause you to experience a sudden blank, stutter, or speak too fast to be understandable. This is the point where exercising can be quite beneficial for you. Physical activity fights anxiety. This will decrease the physical symptoms that make you feel overwhelmed. The movement stimulates various brain chemicals that make you feel happier, more relaxed, and, consequently, less anxious. Most of the time, all you need to give a good speech is to feel confident and calm. Imagine all you could do in delivering information or giving a presentation if you could put that anxiety away! 3. Another form of Therapy You certainly heard about how exposure therapy can be beneficial to overcome the fear of communication. Some studies point to the possibility of physical activity as a type of exposure therapy. If you think about the physical reactions your body produces during exercise – such as heavy perspiration or increased heartbeat – you’ll realize that they are the same ones triggered by anxiety. For that reason, some studies defend that physical activity will allow us to associate these symptoms with safety instead of danger – working, this way, like exposure therapy. 4. Topic Builder Finding out topics to start is another thread in building conversation. By doing exercise regularly, you can share your knowledge about exercise. And hey, maybe sharing some tips to your opponent about your physical exercise. Physical exercise can include an enormous of different activities, these exercises are some sample that is good to improve your communication: 1. Walking Taking a walk, maybe while you’re listening to some of your favorite music, is one of the most relaxing activities. Studies are confirming that strolling during a therapy session, for example, instead of sitting quietly in an office, often helps patients to relax and open up. 2. Jogging Jogging is an excellent exercise to fight anxiety. There are plenty of professionals that say they like to do a morning run to “burn off the nerves” before doing an important event. 3. Cardio Practicing some cardio improves your general well-being. Feeling better with yourself will improve your communication skills. These seem to be the most helpful exercises to relieve anxiety, but it is vital that you feel good while practicing. However, you can find dozens of activities that might work perfectly for you, other than these samples. Now let’s move your body and let it exercise your conversation! Contact our Client Relation here!
Perbedaan KOL, Influencer & Buzzer
Udah pada tau belum nih, Bedanya antara KOL, Influencer dan Buzzer? Kalau belum tau berikut beberapa perbedaannya: 1. Key Opinion Leader: Orang yang memang mempunyai credential di segmen tersebut dan biasanya adalah praktisi. KOL juga tidak melulu aktif di sosial media, bahkan beberapa KOL lebih fokus pada aktivitas di dunia nyata. KOL lebih efektif untuk meningkatkan brand awareness. Hal ini karena rekomendasi dari KOL yang merupakan seorang ekspertis, akan dipercaya oleh target market sebagai sebuah pernyataan yang valid. Contoh dari KOL Misal Hotman Paris & Chef Arnold 2. Influencer: Personal yang bisa influencing orang lain untuk melakukan sesuatu. Mereka punya power di community mereka. Dan tidak terbatas hanya karena jumlah followers. Lebih kepada punya power “menggerakkan” orang lain. Influencer biasanya lebih efektif untuk meningkatkan penjualan. Hal ini karena jumlah followers dari para influencer yang begitu banyak, sehingga saat Brand mempercayakan mereka untuk mempromosikan Brand tersebut, para followers akan langsung terpancing untuk melakukan proses pembelian. 3. Buzzer: Orang-orang yang memang biasanya digunakan untuk buzzing sesuatu. Men-trendingkan suatu topik dan lebih cocok digunakan di platform Twitter Jadi gimana sudah tau perbedaannya kah? Meskipun kita sebagai Brand or Agency lebih suka menyebut semuanya sebagai KOL. Karena lebih singkat buat disebut hehehe. Tapi ternyata beberapa istilah ada sedikit perbedaan ya satu sama lainnya Credit: Podcast Thirty Days of Lunch Episode 16 Contact our Client Relation here!
Professional Communication
As a human being, communication is a basis for getting to know, asking, and telling others. Because of that, having professional communication skills is very important especially in the working environment. But what is exactly professional communication and how it will impact our lives as professionals? Professional communication is referred to as written, speaking, visual, and digital communication carried out both in and beyond the workplace. It is the basic skill that will be giving the best good impression to Colleagues, Supervisors also Customers. Written in professional communication is very important in our workplace. So, how to write professionally? Here’s some tricks; First, set a good platform where you will be writing on (Ex. Memo, Email, etc.). Creating a good format is will help you to decrease the potential of the wrong writing. Second, clarity into the point with the message you want to deliver. We don’t want to create a misunderstanding that will create great conflict. Lastly, stay positive, positive letters will lead us to a good relationship and also keeping professional all the time. Also, speaking will be a key factor in achieving professional communication. In speaking to others, the first thing that we needed is body language. We don’t want others to judge and underestimating us because of the lack of gestures given. Second, listen more, don’t cut the conversation to help us absorb all the information correctly especially from our supervisor or greater. Two points above are important to make you more comfortable in communication either it is personal or in front of a lot of people. Visual means the appearance of ours that makes people comfortable. Yes, people will judge a book based on the cover. Let’s be honest, before we started communication with someone the first thing that we look at is their appearance and that’s one of the main factors to make us decide whether we should talk to them or not. Too casual or we could say messy will make people think that you are a disrespectful and underestimated especially in the meeting. Well-dressed is a way to respecting others to respecting us. Digital Communication is also important because nowadays people will be surfing around social media to getting/guessing someone’s personality from it. Remember, social media is the new birth of deed or maybe diary book that can be seen by many people. In the end, Professional Communication skills will lead us to stay professional with zero misunderstandings. In the morning we can greet colleagues correctly and writing a report effectively. Presenting the project in front of customers/supervisors will be easier. You will be staying positive and people will be respecting you in reality and digitally. Contact our Client Relation here!
Unresolved Challenge of Influencer Marketing: The Trippy
Without a doubt, influencer marketing is getting more popular in digital marketing, with Instagram as the top platform chosen by brands. Working with influencers in the past few years has helped me to identify these unresolved challenges in influencer marketing: The Trippy (Pricing, Process, and Payment). Why Trippy? It’s a term that describes the effect that disarranges the reality. I find it relevant with Influencer marketing today, where we are facing challenges that involved different views of reality by brands and influencers regarding the Pricing, Process, and Payment. Besides, it’s a good pun, isn’t it? Let’s get down to each of them, shall we? 1. PRICING Well, expensiveness is always relative to the price and value its’ perceived. Being influencers may seem easy and looks like it’s not worth brands’ money that much. It’s wise when brands are justifying the price with the value that they will get from the influencers. I also had to mention that Influencers has little to no clue about the pricing they should set. What happen is, there are currently no legitimate benchmark or information source that can guide them to set the price. Most independent influencers are setting the price by comparing with their fellow influencers and the number of followers. But is it enough? I don’t think so. In Mediatics, we determine influencers’ value based on their past performance to decide whether or not we should use the influencers for the campaign. Look beyond the followers count. If you’re only considering influencers by their followers, prepared to be disappointed by the results. When I said results, I talked about the number of audience reached by the influencers, the number of quality engagements they generate in terms of likes, share, saved, and comments – even conversions. These are the kind of variables brands should be evaluating from influencers and also what influencers should consider when setting up their price. 2. PROCESS. Influencer marketing process is a pain in the ass, brands who’ve tried should know this much. Communication is the challenge. At first, what usually happens when brands decided on which influencers they want to work with, brands are sending a direct message or contact them personally via email or WhatsApp stated on influencers’ bio. So, what’s the challenge really? It’s the time and effort. Let’s say brands have successfully contacted the influencers – the next thing is to build the relation, deliver the brief, and so on. And when the post is published, they need to contact them again and ask for the insights to find out how the influencers performed. It is also crucial to have written agreement about the collaboration at the first place to avoid different expectations between brands and influencers. How long should the post be kept before it’s archived from influencer’s feed? Are brands allowed by influencers to re-use the content for another marketing purposes? Are brands allowed to give feedback for revisions? Working on agreement with influencer isn’t always easy, influencers are mostly creative people who are good on producing content but not all of them are professionally trained for stuffs like this. 3. PAYMENT. As any other independent professionals who work with brands, influencers sometimes are being the victim of late project payment. Time after time, we see more and more influencers are mature enough to be flexible with payment terms from brands or agencies, unlike the few years ago when people are just started to do influencer marketing and influencers are mostly asked for the payment upfront. Even so, bureaucracy within the brands’ company sometimes still require longer time to proceed the payment, leaving influencers disappointed with the late payment. When the brand needs to work with hundreds of influencers, it is when things got really messy. Aside of that, some influencers are not so good with taxes and therefore need to be educated about it (Psst.. Mediatics are sometimes taught influencers on how to create Tax Identification Numbers or NPWP too.) These payment & financial administrations are sometimes the main reason why brands had to work with digital agencies, while they actually can get in-house people that is capable to do influencer marketing. One thing for sure, influencer marketing works. I’ve seen many brands have successfully overcome The Trippy and get wonderful results with influencer marketing. Now is the time for us to be more aware and come with a better solution for The Trippy, so it will slow down influencer marketing industry no more. Have any thought about The Trippy? Feel free to reach me at [email protected] for further discussion about this topic. Related resources: https://influencermarketinghub.com/Influencer_Marketing_Benchmark_Report_2020.pdf https://pubmatic.com/wp-content/uploads/2018/12/2019-Global-Digital-Ad-Trends.pdf Contact our Client Relation here!
Strengthen Your Analytical Skills Through Daily Habits
Strengthen Your Analytical Skills Through DaIly Habits In this digital era, analytical skills are very important because it is an actionable solution for problem solving and decision making that are needed, not only in career, but almost in every aspect of life. For sure, it can be developed with time by consistent practice, just like what Richards J. Heuer Jr., former veteran of the CIA said: “Thinking analytically is a skill like carpentry or driving a car. It can be taught, it can be learned, and it can improve with practice. But unlike other skills, it is not learned by sitting in a classroom and being told how to do it. Analysts learn by doing.” Before knowing deeper on how to improve analytical skills, we have to understand what is meant by analytical skills. Analytical skills are the ability to collect, gather, visual, and analyze information in details to see the bigger picture or trend behind facts. Here are simple ways to improve analytical skills which you can learn from your daily activities: Contact our Client Relation here!
What kind of Skill That We Need?
What kind of skills that people need nowadays? It is not only critical thinking like what our teacher or lecturer told us when we were in Senior High School or college. Another skill that people need to have is analytical thinking. When critical thinking pushes us to think from a different perspective, analytical thinking encourages us to think with strong evidence and come up with a solution. We can assume that analytical thinking is the development of critical thinking. What is Analytical Thinking? The development of technology makes people able to make a different kind of job vacancy, which means there are many new problems that need to solve. Analytical thinking is helping us to think from the evidence and come up with a solution. Here the process of analytical thinking Identifying the problem Gather the information Developing the solution Implement the solution Review the solution whether to find which part that we need to improve The process listed above is like the cycle that needs to be done to gain improvement. By identifying the problem, we can what things that we need to solve, what is the big picture of the problem. After knowing the problem, we need to gather the information related to the problem that we got. For example, when we know our problem is bad time management, we need to find what makes the time management our time management is bad, is it because of our motivation? Or maybe the distraction from people around us? Then we go to developing the solution, the solution needs to suitable for our problem. Then we go to the implementation. Apply the solution that we found for our problem. Then after a certain period of time, we need to review our solution whether it works or not. If it is still not working well, we can repeat the step from the beginning. So how we can improve our analytical thinking? We can apply it in our current role to solve the problem that we face in daily life. We can also join a class that related to analytical thinking. Moreover, we also can improve this skill by discussing with senior or your bosses as they might have more experience then you are. What are you waiting for? Let’s practice because these skills need a lot of practice. Contact our Client Relation here!
