STORY
Seamless Food Delivery Experience
Traveloka Eats was a food delivery service launched by Traveloka, primarily targeting users in Southeast Asia. It allowed customers to order food from a variety of restaurants through the Traveloka app, with the goal of making the food delivery experience as seamless as possible. By integrating food delivery into its platform, Traveloka aimed to offer more convenience for its users, who were already using the app for travel-related services like booking flights and hotels.
OBJECTIVE
Sparking the Awareness, Leads to Trial
As a major platform for travel-related services, Traveloka introduced a new food delivery feature. To generate significant awareness, reach a wide audience, and drive sales through service trials, they are offering various attractive discounts and promotions. Their strategy is to go big on digital by utilizing Influencer Marketing.
SOLUTION
Simple and Straightforward Message
This case study highlights the strategy start with carefully selected 250 Instagram Influencer ranging from micro to mega tier within various category from foodies to celebrity that matched with the brand’s target audience. With the total of more than 300 Post, the communication strategy was pretty simple and straightforward. Using unique coupon code that gives an extra discount. This coupon code is then embedded in influencer post to deliver maximum exposure.
RESULTS
Effective Strategy makes Marvellous Impact
400%+
RoAS based on Coupon Code Usage
300+
Posts within 3 months
After running the campaign for 3 month, Traveloka Eats gained significant trials and RoAS, driven by effective communication strategy that simple and straighforward. The impact was marvellous, from our campaign generated 400%+ RoAS from Influencer Marketing only.
