Judydoll
2024 Launch:
Entering Indonesian Market
Media Placement
Influencer Management
STORY
Playful & Empowering Makeup
Judydoll is a Shanghai-based beauty brand that officially entered Indonesian market in June 2024. Offering a wide range of high-quality, affordable makeup products and known for its trendy and vibrant cosmetic offerings. The brand emphasizes a youthful, fun aesthetic and aims to provide beauty products that are both practical and stylish. In Indonesia, Judydoll products include makeup items such as lip tints, blush powders, eyeshadows, and highlighters. They are available for purchase through online platforms like Shopee and Tokopedia, making it easy for Indonesian consumers to access the brand.
OBJECTIVE
Skyrocketing Awareness, Igniting Sales
Judydoll wanted to launching in Indonesia, so they need to get a massive awareness, reach an audience, and also sales to trial the product. The launching are simultaneously with Jakarta x Beauty, which is one of the biggest beauty product event in Indonesia.
SOLUTION
Digital Ads in Multiple Platforms
This case study highlights the strategy of leveraging multiple platforms and objectives for digital advertising, as the brand is still in the early stages and needs extensive exposure. The sales focus was placed on CPAS and TikTok Shop ads, with creative optimizations made every three days to address ad fatigue and enhance RoAS. Each campaign included more than 30 different creatives. We set high benchmark to optimize performance across all platforms, particularly for campaigns aimed at driving results.
Diverse Influencer and Communication
For the JxB launch event, we partnered with a viral mega KOL to execute trendjacking, effectively capturing attention at the event. For ongoing content, we collaborated with 400 KOLs each month from different categories to ensure continuous brand presence. Additionally, we introduced unique monthly tactics, such as parody or comedy content, aimed at showcasing the product’s unique selling points (USP) in a fun and relevant way.
RESULTS
Remarkable Impact from Viral to Sales
400%+
RoAS from CPAS & TikTok Shop Ads
400+
Key Opinion Leader (KOL) / Months
After running the campaign for 4 month, Judydoll’s product and brand gained significant viral attention, driven by effective KOL partnerships and trendjacking. On the digital advertising front, by utilizing various platforms and objectives, we were able to generate a remarkable 400+ RoAS during the campaign.
