Konten Carousel TikTok Lebih Cepat FYP? Ini Faktanya!
Sejak awal 2024, TikTok terus meng-encourage para creator & user untuk lebih banyak mengunggah foto carousel dibandingkan video.
Content is a Weapon: Content Funnel in Digital
Have you ever wondered how “Content is King” was initially found? Yes! As some of you may know this term was published by Bill Gates through the Microsoft website to share his thought about the importance of the content. As he stated that he expected to make more money from content. Conceptually speaking, there is a difference of content in digital marketing where we are able to target the right audience for our business. In digital, the audience has power toward the content they consume daily. But on the other hand, the marketers have control over the content they aim to target. This control covers content that is produced for the right people, at the right time, with the right format, and on the right platform. Simply to say, it is mandatory to strive for relevance content. Performance-wise, it is necessary to integrate the content with the marketing funnel to map the content for all stages of your marketing funnel. For instance, we can briefly divide our funnel into the awareness stage, consideration stage, action stage, and retention stage. So, what kind of contents that are suitable for each channel? Let’s find out! Awareness Phase In this phase, a business aims to target the largest yet addressable qualified audience where a business is able to initially target a wide audience to increase your business existence. In this phase, we also tend to show the audience the value you offer through investing brand awareness strategies. In order to understand the practice, we will use the case where we run a fashion business. In the awareness phase, you may utilize content that contains the location and access to your offline store, the price range of the products, as well as tips and tricks regarding to the fashion stuff. These types of contents are suitable for the wide audience to stimulate the audience in catching the existence of our business. Consideration Phase After frequently consume the content through the awareness phase, the audience will be more segmented for those who are interested in your product. Conceptually speaking, in the consideration phase you may find out the audience that thinks they might need your product or service. In addition, we are positioning our business as the solution to the pain points by focusing on the key benefits, differentiators, as well as competencies. As we utilize the fashion business case for the example, we may utilize product specification, the price per SKU, and the product excellence that differentiates you with other brands. Thus, by offering these types of contents you will be able to reach a more segmented audience that considers your brand. Action Phase In this phase, we utilize strategies to communicate your brand to people who are looking to purchase your product or service by nurturing new customers through their entire purchase process. In this phase, we will be able to generate sales of our product or service as well as generating new customers to experience the purchase process. Thus, it is recommended to offer informative and direct content to the audience. As the audience is more segmented in this phase, we can adapt content that contains offers and promotion and contact information. Retention Phase We have generated sales from new customers, then what should we do next? It is crystal clear that we need to build a good relationship with our customers for the purpose of making them become returning customers. In this phase, we aim to target customers who already purchased your product or service. In this phase, we can adopt onboarding tools, resources, and knowledge to set customers up for a lasting relationship. It is necessary to go above and beyond to ensure that your customers are delighted with their relationship with your brand. For a fashion business, during this phase, we can utilize content that provides customer service information, best offers to retain customers, and also product care information. As the digital has been growing rapidly, it is necessary for us to understand how to utilize content properly. The explanation above is just the basic understanding of the practice of the content making based on the marketing funnel. You will be able to explore more on how you emphasize your content to your audience by started running your plan. A fundamental thing to be highlighted before you run your content on digital is to deeply understand who are the audiences of your brands. By knowing your audiences, you will be able to create a decorated content, especially on digital to simply deliver the values of your message because people are unique. Have you ever wondered how “Content is King” was initially found? Yes! As some of you may know this term was published by Bill Gates through the Microsoft website to share his thought about the importance of the content. As he stated that he expected to make more money from content. Contact our Client Relation here!
How Designers Can Develop Strong Attention to Detail Skills
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Things That Help You Design Twice as Fast
In this time and age where speed is a priority for many industries, it’s important to teach yourself how to be fast and steady. To stand out from the rest, you need to learn to design fast, maintain good work ethic, and produce great output. Why is becoming a fast designer important today? The simple answer is this: “TIME IS MONEY” Your client needs your quality design as fast as possible. When you learn how to speed things up the right way, you will be more valued and sought-after. Learning how to design fast is understanding that the quality of the design is still the top priority. A valued, sought-after designer is optimal because he is both excellent and fast. This is what you should aim for. 1. Have a clear vision of the design in your head. Take the time in between to think about your design – how you want the end product to look like and how you can execute your plan. The image should be clear in your mind by this stage so when you do the design, all you’re actually doing is putting the steps together. It’s more about creation rather than ideation. When you have a clear vision of the design, you’ll certainly design faster. 2. Set a schedule and stick to it. Make a workable plan on how you can focus on the job at hand. But remember, the strategies are secondary. The key is for you to recognize that your time can be easily squandered. At times, others will waste your time, but most likely, it’s you who actually does the wasting. If you really want to be a fast designer, you need to make an effort to be one. 3. Set a time budget before starting a project. Before doing any sketch or design, create a time budget. When you consider the time you have for a new project, it will greatly impact the way you approach your work. Be smart when making design choices. 4. Find inspiration. These days, smart designers take advantage of Google. The search engine is faster, less expensive. 5. Broaden your horizon If you like to design innovative projects or create groundbreaking ideas, you have to jump out of your comfort zone. Explore other avenues to feed your mind with new materials. Watch something you generally wouldn’t. Do something you ordinarily stay away from. 6. Work smarter. A rule of thumb for every designer: a great design is about a great layout. Regardless of how much time you spend on color selection, photography or typography, you can’t move forward if your layout is inferior. This is why many designers fail to meet their time budget. 7. Sketching should always be the first step. A hand with a pencil is infinitely faster than a hand with a mouse. If you sidestep sketching and start on working on Photoshop right away, you’ve already wasted hours of work that you think you’ve saved. 8. GET ENOUGH REST. Getting ample rest is important to stay sharp to finish the task. As much as possible, avoid working for over eight hours a day. If that’s unavoidable, take power naps or short breaks. A 15-minute rest can truly do wonders for your focus. Becoming a fast designer doesn’t happen overnight. It takes practice and discipline to learn this skill. But if you put your energy and time on mastering how to be fast, it will certainly pay off. Contact our Client Relation here!
